AW24- Behind the Look

Join us as we take you behind the scenes of our AW24 Essentials campaign, Icon. 

Icon was brought to life by many talented hands. Including hair & makeup artist, and friend-of-the-brand, Georgia Gaillard, as well as renowned Sydney stylist, Patrick Zaczkiewicz. 

We recently took five with our creative powerhouses to discuss their time on set, upcoming trends to watch, and the inspiration behind the looks featured throughout our AW24 campaign. 

How long have you been working in the industry for?

I have been working in the fashion industry since 2017 which brings me to 7 years. 

Can you talk us through your inspiration for the makeup look on this campaign?

My inspiration for this campaign came from Art Director, Caroline Beard, and her concept for this shoot. The matte makeup tones of the 90's, finding details within simplicity, and Gwyneth Paltrow's look in Peter Howitt's movie - Sliding Doors. 

Tell us about your time shooting our AW24 Essentials Campaign?

We had a great time shooting this campaign. The whole team was really wonderful to work with and the city is so beautiful. I was even lucky enough to get a sneak preview of the new Henne store. 

Did you have a favourite look from the campaign shoot?

Very hard to pick as they were all so good.. but I think the Albi Coat & Ari Pants were my favourite look! I loved the layering, the colours, and the gold doors. I think this location really emulated my interpretation of the art direction for this campaign. 

Can you share with us some of your best tips & tricks to create a long-lasting makeup look in set?

Skincare! Having well prepped skin really helps with the longevity of makeup. 

You must use so many amazing products, can you tell us a hero beauty product you can't live without?

Good Genes by Sunday Riley - It exfoliates and really plumps the skin!

How long have you been working in the industry for, and how did you get to where you are today?

As soon as I left high school, I jumped straight into the industry, interning for a magazine and then it progressed from there, which puts me in the industry for around 13 years. After interning, I started working as a fashion assistant at a number of publications, moving up to a more senior role at the last magazine, until going freelance in 2020. I have gained so much experience over the years working with the best teams in the industry to get where I am today and defining my own personal aesthetic. 

When styling, what is your signature aesthetic?

It's a hard one to narrow down I think, over the years it's taken time to carve out what my signature aesthetic is and it will continue to evolve I'm sure! Right now, it's all about a timeless feel to my aesthetic, really beautiful, sometimes understated pieces layered well with a twist - the twist being interesting colour combinations, and also my signature messy tucks, as well as finessing to shirt collars and cuffs. 

Tell us about your time shooting our AW24 Essentials Campaign?

What an amazing team! Shooting two days on location sometimes can be tricky and quite a lot of work, but shooting this campaign felt like a breeze, all thanks to the brilliant Henne team that made the process so smooth. Also, of course Adrian Price and his crew, capturing all the magic that Sanne, our model, delivered. It was honestly fun and everyone had such great energy throughout which is why the imagery is next level stunning. It was a pleasure!

Tell us about your favourite look from the campaign shoot, and why?

My favourite look would have to be the Elliot Top, Solene Cardigan, and Marcella Coat with Sanne running across the street. The way the image captures a moment, is exactly what sells the look to me. Each piece shines individually, but also as a complete look. The image looks like it was taken straight from 90's French Vogue. 

Can you share any insights on upcoming trends we should keep an eye on for the season ahead?

In terms of trends, I believe we're going to continue seeing the 'quiet luxury' trend, which I feel this campaign really represents. Modern but timeless pieces that will stay in your wardrobe season-after-season, in beautiful fabrics and luxe textures. A personal trend for me that never dies, is leopard print. It can be done so well, and in my opinion is a neutral that can pair back with a lot.

As a Sydney local, can you share with us your best restaurant recommendations? 

Yes! Bar Copains is my current go-to, a gorgeous little wine bar in Surry Hills where the food menu never misses and the wines are elite. If you are looking for the best margarita of your life, then Tequila Mockingbird for their signature margarita is key. I also recently dined at Margaret in Double Bay and it was exceptional! Lastly, the Reuben Sandwich at Baker Blue currently has a chokehold between myself and my closest friends.